Saturday, May 2

HOW TO MAKE IT IN FASHION


A few years ago, I was one hundred percent sure that I am going to work in fashion one day. I had just finished my three years in higher education and awarded my 2:1 degree from a prestigious university. I was young and extremely ambitious... There are a lot of things that have changed since then, but I believe the five golden rules to crack the fashion world I put down in paper back then are still as valid as ever.

1. STAND OUT/BE UNIQUE

It all starts from the bottom. You are a nobody, just a name on the list, who needs to make its way behind the closed doors of a fashion world. Addressing an email to 'Madam or Sir someone in Glamour magazine or Matthew Williamson' won't get you very far. Trust me. Pick one person, that being the junior editor or PA of a fashion designer, any industry insider really. Do your research. Literally stalk their twitter, instagram. Know what they like, where they hang out. Be creative. Boring CVs and cover letters about previous experience will make them yawn. Use pinterest, tumblr, blogger, ANYTHING. Tell them what you can bring to the company, not what you have already done for others. Be unique, stand out and don't be afraid to speak your mind. Talk about your ambitions and dreams regardless how big or small they are. 

2. KNOW THE BRAND

If you are heading for a job in Glamour magazine, check Conde Nast and all their publications. Read every issue of Glamour you can get your hands on. Find your favourite authors. Check their other publications, Google them. Stalk their twitter, again. When heading to a fashion house, use Wikipedia or Google. Know everything about their history, previous collections, even know which university their designers studied. Know it all. You can never be over educated. Less is more won't work this time. Simple.

3. MAKE GOOD USE OF SOCIAL MEDIA

Don't have a twitter yet? Where have you been? Make one. Right NOW! And then there's Instagram, Pinterest, YouTube, Tumblr. You do know what I'm talking about? If not, you're certainly not ready for a fashion job. It's a best way to get social, pratice creative writing and get your hands on styling or make-up. Use your friends as models, use your phone camera. You don't need a tonne of money to make it work. It's all about passion, hard work and again, hard work. What comes easy ain't good, what's good, won't come easy.

4. COLLABORATE

Fashion is one of the most competitive businesses right now. I hate to break it. Only 1 out of 1000 will make it, but why can't one of them be you? Make contacts with other bloggers/fashionistas. Make joint blog posts, interview other bloggers, get in touch with up-and-coming photographers in your area. Don't be shy. Approach them. You might find someone special. Learn from others, observe what they do, but never steal. Never copy. Take in what you see and put your own twist on it. Knowing what's already there can help you to find what isn't there. And that will make you stand out.

5. NEVER GIVE UP

Got rejected from Glamour and Vogue? Didn't even get a reply from Matthew Williamson and House of Holland? Don't worry. This is not the end of the world. There are hundreds of magazines and fashion houses. Just because the first one said no.... or okay, first ten said NO, it doesn't mean the eleventh can't say YES!! Don't expect diamonds and champagne. It's all hard work, blood and tears, but that's what's going to get you there. One day, I'll promise. You will get there. Smile, take a deep breath and get started!


Anet x
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